The Mid-Range Phone Dilemma

How is the Asus smartphone faring in the Philippine market? Not so well, primarily because, hey, they haven’t quite started yet.

Personally, I’ve been following news about their Zenfone line since it was announced at the last CES. Then the unthinkable happened. Absolutely nothing. At least not until April, when they officially announced/released the phones in China, Taiwan, and Southeast Asia — there was however no sign of it in the Philippine market despite being a Southeast Asian country, apart from a little teaser-ish survey about smartphones that has since been removed from their Facebook page. There is considerable interest, as there was a time when every other post on their wall involved the Zenfone. (They instead kept pushing their newly refreshed phablet, the Asus Fonepad 7.)

In May, PH tech sites reported that though there isn’t a set release date yet, we should expect the Zenfone line to debut in these parts in June. It is June, and no news yet.

I want the Zenfone 5. I’ve wanted it since its debut in China, and I’ve been tempted a couple of times to buy one (two, actually) online and have it shipped or to have an overseas-based friend to buy one for me.

But now I’m torn. I’ve been waiting for the Zenfone 5, but Xiaomi, a Chinese consumer electronics company, has just opened their PH website and their own PH Facebook page. While waiting for the Zenfone, I had stumbled upon the Xiaomi Mi3’s positive reviews. It’s often compared to the Zenfone 5 since they’re in the same size division and the same general price range, give or take a few thousand pesos.

The Xiaomi line (from Xiaomi’s Facebook page)

Compared to the Zenfone, the Mi3 has a higher screen 1080p resolution, a faster 2.3 GHz Qualcomm Snapdragon 800 processor, more RAM, and a bigger 3050 mAh li-ion battery. Reviews say that the OS can be updated to Android 4.4 KitKat. The higher specced Zenfone 5 (A500CG), the one with a 2.0 GHz Intel Atom Z2580 CPU and 2 GB of RAM, is more comparable but it probably won’t land here any time soon, considering Asus’ seeming disinterest on this part of the Pacific.

Anyway, I’d forgive the Mi3’s lack of an SD card slot if they price it reasonably (it’s actually a flagship phone, but the lower spectrum model is arguably mid-range). According to Xiaomi, they’re going to release their products here one by one. So again, the question goes back to, “When?” I’ve been holding out getting a new (mid-range) phone since the start of this year.

No one seems to want my money.